Digi2L is India’s first digital platform that simplifies the resale of used
electronics and appliances. As the UI/UX designer, the goal was to create an
intuitive and visually appealing interface that ensures ease of use, trust, and
accessibility for users from all backgrounds.
Problem Statement
The project addressed several key challenges:
Users previously lacked a smooth, trustworthy, and mobile-responsive platform to
sell their old gadgets. The unstructured and text-heavy interfaces of
traditional resale platforms discouraged engagement and ease of use.
Affected Areas
The problems identified affected several areas:
User Interface Complexity
Lack of Visual Hierarchy
Unresponsive Layouts on Mobile Devices
Poor Navigation Flow
Solution
To address these challenges, Digi2l was developed with:
Designed a clean, modern, and responsive UI using Figma that:
Simplifies the resale process in 3 easy steps.
Builds trust through clear calls-to-action and secure visual design elements.
Ensures mobile-first accessibility and smooth navigation.
How We Implemented
The solution was implemented using the following approach:
Wireframes & User Flow:
Mapped out the full user journey from homepage to pickup confirmation.
High-Fidelity Figma Designs:
Designed screens for homepage, product input, instant quote, pickup scheduling,
and payment confirmation.
Visual Identity:
Developed a consistent color palette, typography, icon set, and UI components
that reflect Digi2L’s mission.
Outcome
Delivered a user-friendly and professional UI that enhanced user confidence,
simplified navigation, and improved conversion rates. The design is now ready
for seamless integration with the backend to deliver a top-notch user
experience.
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