Freshland for Sweden is a modern headless eCommerce solution created by decoupling the frontend from WordPress and WooCommerce. By rebuilding the frontend using Next.js with server-side rendering (SSR), the platform now offers improved speed, SEO performance, and user experience. This farm-to-table shopping experience is now faster, more reliable, and better optimized for search engines.
Slow load times impacting user retention.
Poor SEO performance due to client-side rendering.
Limited frontend control, hindering user experience customization.
Performance bottlenecks with large product catalogs and plugin overhead.
Frontend Performance: Users experienced slow page loads and inconsistent performance.
Search Engine Optimization (SEO): Client-side rendering impacted search engine visibility.
Scalability and Maintenance: Managing plugins and page rendering on WordPress created inefficiencies.
User Experience: User Experience:
Rebuilt the frontend using Next.js with SSR for improved performance and SEO.
Developed custom RESTful APIs for WooCommerce and WordPress plugins.
Implemented advanced caching strategies (object, page, and DB caching).
Deployed the frontend to Vercel for optimized CI/CD and scalable delivery.
Conversion to Headless Architecture : Replaced the WordPress frontend with a decoupled Next.js interface to enhance speed and user control.
REST API Development: Converted all required WordPress and WooCommerce plugins into RESTful APIs for seamless frontend-backend integration.
Improved Caching Techniques: Integrated object caching, full-page caching, and database-level caching to enhance load times and performance.
SEO Optimization: Leveraged server-side rendering in Next.js to improve SEO rankings, ensuring all pages are crawlable and load efficiently.
Deployment on Vercel : Used Vercel for frontend deployment, ensuring fast delivery, easy rollbacks, and efficient scaling for high traffic loads.
The Freshland for Sweden platform now delivers a faster, more reliable, and SEO-friendly eCommerce experience. With Next.js, custom RESTful APIs, and advanced caching, performance and user engagement have significantly improved. Deployment on Vercel ensures scalability and smooth operation, giving Freshland a strong edge in the farm-to-table market.
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